It Figures 08/03

Entrepreneurial personalities, 10 top cities for wireless Internet accessibility and more
This story first appeared in the August 2003 issue of Entrepreneur. To receive the magazine, click here to subscribe.
18%
of the U.S. population speaks a language other than English at home, and they're four times more likely to make a purchase if your marketing message is in their native language.
SOURCE: U.S. Census Bureau

22%
of U.S. companies purchased goods and/or services via online auction in 2002.
SOURCE: Forrester Research, Institute for Supply Management

80%
of businesspeople believe e-mail is more valuable than the phone for business communication.
SOURCE: META Group Inc.

78%
of affluent Americans say money represents security to them.
72%
say it means independence.
SOURCE: Ipsos-Reid

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