A Hand in Remarriage

Child's Play

What: A children's enrichment center
Who: Gayle Baigelman, Jennifer Barrett Bernstein and Cheryl Bayer Brady of Creative Space
Where: Los Angeles
When: Started in 2001

Motherhood completely shifts your priorities--just ask Gayle Baigelman, 42; Jennifer Barrett Bernstein, 41; and Cheryl Bayer Brady, 38, co-founders of Creative Space.

These three moms left jobs in the entertainment and Internet worlds to start their children's enrichment facility. Here, kids take fun and creative classes like Fairy School, where they create a fairy persona and make fairy costumes, or Create Your Own Superhero, where the kids invent superhero alter egos, complete with costumes and special powers.

Wanting the freedom to schedule around their children's needs, the entrepreneurs envisioned a place where parents would not only drop off their children but also stick around for the fun of it--or perhaps to take the adult yoga class--while their child was in the Build Your Own Skateboard class.

The partners didn't rely on the usual primary colors and dinosaurs in their facility's decorating scheme. "[We've got a] funky style. [It] looks like a New York City loft space," says Bayer Brady. "Parents come in and say 'I've never been in a place where I want to hang out, my 3-year-old wants to hang out, my 12-year-old wants to hang out and my 15-year-old wants to hang out.'"

From their bevy of creative classes to the Kids Night Out movie nights, held every second Friday of the month (a great chance for parents to have a date night), these co-founders now expect 2003 sales to hit half a million dollars. Talk about making fairy tales come true.

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This article was originally published in the September 2003 print edition of Entrepreneur with the headline: A Hand in Remarriage.

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