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Bare Essentials This entrepreneur has hipsters lining up for her low-riding undergarments and sportswear.
By April Y. Pennington •
Opinions expressed by Entrepreneur contributors are their own.
Vital Stats: SarahSiegel-Magness, 30, founder of So Low
Company: Los Angeles-basedmaker of intimate and sportswear apparel
Sales: 2003 projected salesof $3.5 million to $5.5 million
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