I'm With the Band

Under Cover

What: Colorful covers for satellite dishes
Who: Natalie Mathis of Dish Wraps
Where: Linville Falls, North Carolina
When: Started in June 2002

There's nothing like a gray, electronic satellite dish to sully the view of a lovely mountain abode. In fact, setting up one such device at her family's country cabin inspired Natalie Mathis to design Dish Wraps, a line of vibrant satellite dish covers that are similar in style to the decorative flags many people display outside their homes. Designs include hummingbirds, the sun and moon, and seasonal options (such as snowscapes for the holidays).

Mathis, 33, had a strong feeling that there would be a market for her Dish Wraps product in the home-improvement arena. The response has been positive, she says, though there is one challenge: "Convincing people that it won't interfere with their receiver signal."

Starting out small, Mathis sold her Dish Wraps at local festivals and eventually got the product into local boutique stores. She's currently in talks to supply Dish Wraps to major national retailers and also sells the product though her Web site (www.dishwraps.com). Although the business is currently a part-time venture for Mathis, who expects to gross about $25,000 this year, she plans to take the business full time early next year.

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This article was originally published in the November 2003 print edition of Entrepreneur with the headline: I'm With the Band.

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