What: A Web site devoted to
helping women find boyfriends who have the seal of approval from
Who: E. Jean Carroll and Cande Carroll of GreatBoyfriends.com
Where: Ithaca, New York
When: Started in November 2002
It's a godsend for single gals everywhere- Web site chock-full of profiles of eligible bachelors, each of whom comes with the stamped approval of another woman. It's GreatBoyfriends.com, the brainchild of Elle magazine advice columnist E. Jean Carroll and her sister Cande Carroll. After reading letter after letter from women seeking nice, datable men, E. Jean saw the need for a place where women could find romance without all the what-ifs of many online dating services.
E. Jean and Cande require each potential boyfriend to be recommended by a woman- it a friend, a sister or even an ex-girlfriend. After all, E. Jean received plenty of letters from women who had broken up with their really nice, successful boyfriends because the spark just wasn't there. "[It's about] women doing good deeds for womankind," says E. Jean of the service. "We knew we were going to help an awful lot of women here. We knew there were really great guys out there who were being overlooked."
The company's revenue comes from the monthly subscription fee women pay to be able to communicate with the guys- if a gal recommends a guy to the site, she gets one month free. The pair expect 2003 sales to hit more than $500,000.
Public reaction to the site has been explosive. Not yet open for a year, GreatBoyfriends.com has already received a ton of media attention- a spot on Oprah that inspired more than 3.5 million hits to the Web site. In February 2003, the sisters launched GreatGirlfriends.com, a place where guys can find the women of their dreams. In addition, the sisters plan to launch GreatGayFriends.com in the near future. Sounds like everybody's ready for love.