It Figures 12/03

The popularity of e-mail, complaining customers and more
This story first appeared in the December 2003 issue of Entrepreneur. To receive the magazine, click here to subscribe.
If they had it to do all over again,
81%
of entrepreneurs would still become entrepreneurs.
SOURCE: Wells Fargo/Gallup Small Business Index

44%
of professionals use e-mail almost twice as much as the telephone.
SOURCE: KRC Research

59%
of complaining customers want an apology; only
5%
receive one.
SOURCE: Customer Care Alliance

93%
of 21-year-olds have a credit card;
58%
have four or more.
SOURCE: Nellie Mae

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