This ad will close in

Marketing Buzz 12/03

The golden state bans unsolicited e-mail.

Spam Slam
This holiday season, e-mail marketers should take their list and check it twice. Starting January 1, 2004, California has banned unsolicited commercial e-mail messages sent from the state or to any of its residents. As the country's most aggressive anti-spam measure, the law allows state residents to sue spammers for $1,000 per violation, up to $1 million.

"We now have a state law that makes compliance difficult," says J. Trevor Hughes, executive director of the Network Advertising Initiative, a trade group of e-mail marketing providers and tech companies. Hughes says 35 states have anti-spam legislations, most addressing phony return addresses and deceptive subject lines.

Businesses can still e-mail information to people who have requested it or to past customers. That's why Ed Patrick, 37, isn't worried. The founder of M4Internet, a San Mateo, California, provider of e-mail marketing services, says this law won't affect companies like his that use a two-step confirmation process for opt-in addresses. He advises businesses to be diligent about confirming opt-in addresses, providing opt-out mechanisms and removing opt-outs ASAP.



QUICK PICK

Looking for that perfect font for your brochure? How about that just-right sound or animation for your Web site? Zip on over to Clipart.com, a subscription-based service that offers 2.6 million fonts, photos, clip art images, simpleanimations and sounds. The liberal usage policy allows you royalty-free rights to reprint or reuse the material however you like-as long as you don't resell it or give it away. While some sites offer material like this for free, none is as comprehensive. And with prices like $7.95 for a week's access or $150 per year, it's not going to break the bank.


82%
of all small companies do their business locally.
SOURCE: Quris Inc.


92%
of consumers delete e-mails without reading them; less than
5%
unsubscribe.
SOURCE: City Business Journals Network


Gwen Moran is a consultant and writer specializing in marketing. Reach her at moranmarketing@erols.com.

Gwen Moran is a freelance writer and co-author of The Complete Idiot's Guide to Business Plans (Alpha, 2010).

Like this article? Get this issue right now on iPad, Nook or Kindle Fire.

This article was originally published in the December 2003 print edition of Entrepreneur with the headline: Marketing Buzz 12/03.

Loading the player ...

This Is the Most Important Habit for Business Success

Ads by Google

0 Comments. Post Yours.

Most Shared Stories

1
The 3 Attributes to Look for in Top Talent
2
5 Key Characteristics Every Entrepreneur Should Have
3
14 Books Every Entrepreneur Should Read in '14
4
Steve Jobs' 13 Most Inspiring Quotes
5
How to Change Your Beliefs and Stick to Your Goals for Good

Trending Now