More than 40% of adults have had an idea for a new innovation
or product. SOURCE: Staples Inc.
74% of consumers prefer to contact companies about
customer-service issues by phone; only 26% prefer e-mail. SOURCE: Harris Interactive for
RightNow Technologies Inc.
60% of workers say health insurance is the most
important employee benefit; 60% of small-business owners say medical costs are
a major problem for their company. SOURCE: Small Business Digest;
Employee Benefit Research Institute
Worker pain costs employers an
estimated $61.2 BILLION annually. SOURCE: AdvancePCS Center for
Work and Health
Whether you’re the CEO of a venture-backed startup writing a letter to investors about the current state of business or crafting the perfect job description to hire your first employee, your ability to communicate through the written word matters.