From the March 2004 issue of Entrepreneur

Toys that go up, down and all around are Air Traffic Retail Franchise Systems' specialty. Filling its shelves with kites, juggling equipment and skill-based playthings, this toy store encourages customers to play at any one of its four locations. Now this 10-year-old company is inviting entrepreneurs to share in the fun. Six to 10 franchises are expected within the year, the majority located inside malls.