It Figures 05/04

What we buy online, why we eat what we do and more
This story first appeared in the May 2004 issue of Entrepreneur. To receive the magazine, click here to subscribe.
On the day after Queer Eye for the Straight Guy airs, men are
5
TIMES
more likely to go shopping than women;
49%
of those men shop with another man.
SOURCE: Jericho Communications

Online buyers use search engines at least
7
TIMES
a week;
64%
prefer search engines to using the Yellow Pages.
SOURCE: BizRate.com

51%
of U.S. adults prefer marketers to communicate by mail; just
5%
prefer e-mail.
SOURCE: Cable & Telecommunications Association for Marketing

90%
of Americans surveyed say they, not food and beverage companies, are responsible for what they eat and how it affects their health.
SOURCE: Context Marketing

 

     
Buy and Buy
  BIG BUCKS are being spent on online content. Here's what U.S. consumers are spending on (in millions of dollars):


Source: Online Publishers Association/ComScore Networks Inc.
 
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