It Figures 08/04

The cost of phishing, consumer attitudes toward marketing and more
This story first appeared in the August 2004 issue of Entrepreneur. To receive the magazine, click here to subscribe.
E-mail spoofing or "phishing" cost banks and credit card issuers
$1.2
BILLION
in 2003.

74%
of e-consumers say they are less likely to shop online because of phishing.
SOURCE: Gartner Research/Cyota

57%
of consumers say they are consciously buying healthier foods.
SOURCE: Retail Forward

41%
of women business owners do not have credit services with any bank or financial institution.
SOURCE: National City Corp.

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