What's New 10/04

Super bowl sundae
This story first appeared in the October 2004 issue of Entrepreneur. To receive the magazine, click here to subscribe.

Little Scoops offers a sweet alternative to traditional birthday parties. Decorated like a 1950s ice cream parlor, this new franchise hosts children's parties, complete with pizza, dancing and games. And despite the franchise's name, the highlight of the event is anything but little: Kids get to create their own sundaes, piled high with a sugary selection of colorful toppings. Without having to worry about cleanup, parents can focus on rocking around the clock with their kids.

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