By the time you've read this guide and tried your hand at a few of the various components of a plan, you should be ready to go ahead and complete your own. However, there's always room for improvement, and there are a number of resources you can tap into to increase your expertise in plan writing.
Hiring a Consultant
Businesspeople tend to fall into two camps when it comes to consultants. Some believe strongly in the utility and value of hiring outside experts to bring new perspective and broad knowledge to challenging tasks. Others feel consultants are overpaid yes-men brought in only to endorse plans already decided on or to take the heat for unpopular but necessary decisions.
Who's right? Both are, depending on the consultant you hire and your purpose for hiring one. Most consultants are legitimate experts in specific or general business areas. And most consultants can be hired to help with all or part of the process of writing a business plan.
The downside is, you have to spend a lot of time on communication before and during the process of working with a consultant. Be sure you have fully explained-and the consultant fully understands-the nature of your business, your concept and strategy, your financial needs, and other matters such as control, future plans and so on. Refer to these important issues throughout the process-you don't want to pay for a beautifully done plan that fits somebody else's business, not yours. And when the work is done, debrief the consultant to find out if there is anything you can learn that wasn't included in the plan.
If you decide to hire a consultant to help you prepare your plan, take care to select the right person. Here are some guidelines:
1. Get referrals. Ask colleagues, acquaintances and professionals such as bankers, accountants and lawyers for the names of business plan consultants they recommend. A good referral goes a long way to easing any concerns you may have. Few consultants advertise anyway, so referrals may be your only choice.
2. Look for a fit. Find a consultant who is expert in helping businesses like yours. Ideally, the consultant should have lots of experience with companies of similar size and age in similar industries. Avoid general business experts or those who lack experience in your field.
3. Check references. Get the names of at least three clients the consultant has helped to write plans. Call the former clients and ask about the consultant's performance. Was the consultant's final fee in line with the original estimate? Was the plan completed on time? Did it serve the intended purpose?
4. Get it in writing. Have a legal contract for the consultant's services. It should discuss in detail the fee, when it will be paid and under what circumstances. And make sure you get a detailed written description of what the consultant must do to earn the fee. Whether it's an hourly rate or a flat fee isn't as important as each party knowing exactly what's expected of them.
- SCORE: The Service Corps of Retired Executives, more commonly known as SCORE, is a nonprofit group of mostly retired businesspeople who volunteer to provide counseling to small businesses at no charge. A program of the SBA, SCORE has been around since 1964 and has helped more than 3 million entrepreneurs and aspiring entrepreneurs.
SCORE is a source for all kinds of business advice, from how to write a business plan to investigating marketing potential and managing cash flow. SCORE counselors work out of nearly 400 local chapters throughout the United States. You can obtain a referral to a counselor in your local chapter by contacting the national office.
- National Business Incubation Association: The NBIA is the national organization for business incubators, which are organizations specially set up to nurture young firms and help them survive and grow. Incubators provide leased office facilities on flexible terms, shared business services, management assistance, help in obtaining financing, and technical support. NBIA says there are nearly 600 incubators in North America. Its services include providing a directory to local incubators and their services.
- Chamber of commerce: The many chambers of commerce throughout the United States are organizations devoted to providing networking, lobbying, training and more. If you think chambers are all about having lunch with a bunch of community boosters, think again. Among the services the U.S. Chamber of Commerce offers is a Web-based business solutions program that provides online help with specific small-business needs, including planning, marketing and other tasks such as creating a press release, collecting a bad debt, recruiting employees or creating a retirement plan.
The U.S. Chamber of Commerce is the umbrella organization for local chambers, of which there are more than 1,000 in the United States. If you plan on doing business overseas, don't forget to check for an American Chamber of Commerce in the countries where you hope to have a presence. They are set up to provide information and assistance to U.S. firms seeking to do business there. Many, but not all, countries have American Chambers.
- Copyright Clearance Center
- Copyright Office, Library of Congress
- Department of Agriculture
- Department of Commerce
- Department of Energy
- Department of Interior
- Department of Labor
- Department of Treasury
- Export-Import Bank of the United States
- Internal Revenue Service
- Patent and Trademark Office
- Printing Office, Superintendent of Documents
- Securities and Exchange Commission
- Small Business Administration
- SBA Small Business Development Centers
State Commerce Departments
District of Columbia, (202) 727-6365, fax: (202) 727-6703
Ohio, (614) 644-8748, fax: (614) 466-0829
South Carolina., (803) 252-8806, fax: (803) 252-0455
- Business Plan Pro from Palo Alto Software
- BizPlanBuilder Interactive from Jian Software
- Ultimate Business Planner from Atlas Business Solutions
- Business Plans Made Easy by Mark Henricks. This comprehensive guide shows you step-by-step how to create and use different kinds of targeted business plans for obtaining startup or extension capital, attracting top employees, finding partners, monitoring your business's performance and much, much more.
- Start Your Own Business by Rieva Lesonsky. Whether you're just thinking about starting a business, have taken the first few steps, or already have your own business, this comprehensive, easy-to-understand guide can help ensure your success. It walks you through every aspect of the startup process-from evaluating your business ideas to laying the groundwork to day-to-day operations.
- Dictionary of Business Terms. This compact dictionary is a cure for jargon overexposure. It provides concise definitions of business terms from "abandonment" to "zoning ordinance." Appendices explain common business acronyms, provide tables of compounded interest rate factors and more. It's the kind of book you'll turn to again and again.
- Encyclopedia of Entrepreneurs by Anthony and Diane Hallett. This reference guide profiles the lives and enterprises of hundreds of famous entrepreneurs, from Mary Kay Ash of Mary Kay Cosmetics to Eastman Kodak's George Eastman. The stories are inspiring and provide a rich trove of real-life business strategies that worked.
- Guerrilla Marketing by Jay Conrad Levinson. The most recent release of this marketing classic provides updated marketing techniques for those with little cash but high hopes. Levinson's insistence on the central role of planning, and his simple but effective explanations of how to do it, will serve business planners well.
- Guts & Borrowed Money by Tom Gillis. This practical guide is organized like an encyclopedia so you can quickly and easily look up detailed explanations of everything from arbitration to vision statements.
Source:The Small Business Encyclopedia, Business Plans Made Easy, Start Your Own Business and Entrepreneur magazine.