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Ask the Insiders What franchisors want, common mistakes and the skinny on multiunit options: Our panel of experts tells all.

By Andrew A. Caffey

Opinions expressed by Entrepreneur contributors are their own.

Online exclusive: Need more advice on researching and buying a franchise? Visit our online archive of articles from franchise expert Jeff Elgin.


Wondering where to start on your franchise journey? Well, you've come to the right place. Our resident expert, franchise attorney Andrew A. Caffey, assembled a panel of some of the most esteemed insiders in the business to help you buy the right kind of franchise--and be the right kind of franchisee. Meet Linda Burzynski, president and CEO of Liberty Fitness, who has previously served as the head of successful franchises CMIT Solutions and Molly Maid; Don Fertman, who, as director of development for Subway, sets the tone for how franchisees will be accepted into the number-one franchise system in the nation; and Andrew C. Selden, a franchise attorney with Briggs & Morgan in Minneapolis and former chair of the American Bar Association Forum on Franchising. These experts' opinions and insights can help you navigate your way to a fruitful franchise future.

Andrew Caffey: What do you look for when evaluating a prospective franchisee?