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Logo Notions

What does your business do? A good logo tells the story.
June 1, 1998

Definition is a part of every business, whether it's defining your product or service, market or advertising strategy. But combining all that defines your business into a concise visual message--your company logo--is one of the most challenging tasks you'll face.

"A logo has to sum up your business in one small statement," says Kevin Daniels, a designer for text & image, a Huntington Beach, California, graphic design firm.

When designing a logo for your company, follow the guidelines suggested by Daniels:

Most important, once your logo is in place, don't change it. Daniels says, "Your logo needs to represent your product or service as it is right now and still represent it successfully 10 years down the road."

Contact Sources

text & image, (714) 901-4905