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In on the Action

Meet the new entrants to the action-sports retail market.
July 1, 2006

Weaving around industry giants with slick booths, bikini models and other attractions at the Action Sports Retail Trade Expo in January, I found some smaller, up-and-coming companies with promise. These three businesses don't rule the retail market just yet, but they share the roots of many action-sports heavy hitters: small operations and big dreams.