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Lesson Plans

Boost sales by educating customers on your product.
June 1, 2006
URL: http://www.entrepreneur.com/article/160152

When Mary Cassinelli moved her herbal products shop, Dandelion Botanical Company, to its current Seattle location, she was looking for a way to attract customers. Remembering that the seminars she held at her previous location always resulted in increased sales, she ramped up her "edu-selling" efforts.

"We'll reach more than 200 students this year," says Cassinelli, 38.

Incorporating educational components like seminars, instructional videos, hand-outs and books into your retail shop is a great way to earn customers' trust--and the increased spending that comes with it, says Tom Shay, president of Profits Plus, a retail consulting firm in St. Petersburg, Florida. His tips: