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Teen Dream

Wake up to a market that could bring you big bucks.
August 1, 2006
URL: http://www.entrepreneur.com/article/160154

The youngest "millennials"--a demographic segment roughly defined as individuals born in the 1980s and 1990s-are heading back to school. In 2005, 12- to 19-year-olds commanded a whopping $158 billion in spending power, according to Teenage Research Unlimited, a Northbrook, Illinois, market research firm.

Want to cash in on this lucrative market? Here are some tips:

Gwen Moran is co-author of The Complete Idiot's Guide to Business Plans.