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The Price Is Right

But what should reps do if the customer disagrees?
May 1, 2006
URL: http://www.entrepreneur.com/article/160166

Your sales reps may run up against price objections-and it's especially difficult to compete against larger companies selling similar products or services at a discount. For advice on winning the price wars, we asked John Costigan, founder of John Costigan Companies, a sales consulting firm in Cary, North Carolina, for his insights: