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Hot Idea: Party Planning for Teens

Now that TV's Sweet Sixteen has shown teens how cool their parties can be, event and party planning for teens is a hot business.
November 17, 2006
URL: http://www.entrepreneur.com/article/170788

Blame MTV's My Super Sweet 16 for showing teens nationwide the extremes the super-wealthy go to for a child's coming-of-age soiree. American teens, who number more than 70 million, want what's hot at their parties--from bar and bat mitzvahs to sweet 16s, quinceaneras and other coming-of-age rites. Whether you start a new specialty, add teen parties to your existing event planning business, or specialize in peripheries like security or entertainment, teen parties have an angle for everyone.

Party planner Marley Majcher, 37, who founded Pasadena, California-based The Party Goddess! Inc. in 2000, suggests walking the fine line between making teens happy and making their purse-string-holding parents even happier. "You have to be a really good listener and see yourself as a liaison," she says.

To succeed, bone up on trends. Majcher, whose company brought in $1 million this year, notes that lounge setups are in vogue for teens. Because music and entertainment are paramount to any teen shindig, hooking up with hot DJs in your area can help you break into the market. And you'll definitely want to market in areas with high disposable income.

Getting Started
Ready to start the fun with your own teen party planning business? Follow these startup tips: