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Career and Life Coaching for Baby Boomers

Life changes, layoffs, aging parents--baby boomers have a lot to face in the coming years. Help them out with a boomer counseling business.
November 17, 2006
URL: http://www.entrepreneur.com/article/170796

Layoffs, health problems and other challenges are pushing baby boomers out of their jobs earlier than they might have intended, spurring many to hunt for new employment or change career paths altogether. And unlike their parents, many baby boomers see no reason to quit working just because they hit 65--hey, age is just a number! In fact, a study by the John J. Heldrich Center for Workforce Development at Rutgers University in New Brunswick, New Jersey, found that most boomers plan to work past the typical retirement age.

Entrepreneurs who want to provide them with career counseling must under-stand their varying needs. "For the people who have lost their jobs through layoffs, this is a crisis," says Heldrich Center director Carl Van Horn. "For the ones who are voluntarily changing careers because they felt unfulfilled in their first 20 years, it's a journey."

"These days, people actually talk about retirement careers, not just retirement," says Laura Berman Fortgang, 43, author of Now What? 90 Days to a New Life Direction and founder of Now What? Coaching, a one-woman business that earned $459,000 in 2006. "Over the past five years, my clients have almost exclusively become people who want to figure out what to do with the rest of their lives."

Getting Started
Thinking of launching your own baby boomer counseling business? Follow these tips: