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Dumb Advertising Moves to Avoid

December 5, 2006

This article was excerpted from MadScam

There are several recommendations I make here that apply equally to all forms of advertising. And even though our focus is advertising for small to medium companies, most of these no-nos apply to all businesses, irrespective of size.

Only create ads you're proud of. Don't be satisfied to say to yourself, "Yeah, they may look like crap, but they sell a ton of stuff." Life's too short not to be proud of what you do. Create ads that look great--and sell a ton of stuff..