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What a VAR Can Do for Your Business

The right value-added reseller can give your company the technological support it needs to stay competitive.
March 30, 2007

Technology can go a long way in helping your business stay competitive, meet customer expectations and improve operational efficiencies. But most small businesses simply don't have the resources to evaluate technologies and aren't sure where to find the right technology partner. That's where a value-added reseller can help.

A VAR enhances an existing product, such as hardware, with additional features, such as software, and then sells it as an integrated package often tailored for specific industries. VARs add further value to the products they sell through consultation and design, training, implementation, and ongoing service and support.

The right VAR can serve as a small business's IT advisor and help it deploy the same technologies that larger companies use, such as CRM software and IP communications. You can then use those tools to enhance customer experience--a key step in growing customer loyalty and the bottom line.

A VAR can also offer the following benefits:

Finding the Right VAR
So how do you find a VAR that's the best fit for your business?

As with any technology initiative, it's important to review your business goals and objectives before proceeding. Examine whether the technology you're considering is the best platform for the current and future size of your business. Be clear on which business problems you hope to solve, what results you want to see and when you want to see them. This information will help you better explain your business needs to a potential VAR. In turn, they will be in a better position to supply the technology and support services needed to help your small business grow.