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No Pain, No Gain

To make the sale, you need to do what's difficult.
July 1, 2007

Sales breakthroughs have a lot to do with your ability to be comfortable with being uncomfortable. In many situations, success comes from understanding how to turn present discomfort into future gain. Many of the actions that aren't enjoyable now--such as making cold calls or working after hours when you feel like stopping but know you need to finish--are necessary to add value to each new step you take. Here are some thoughts to keep you motivated when the going gets tough.

Remember this the next time you're uncomfortable working through the details of your sales cycle--and take comfort in being uncomfortable.