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Adventures In Shopping

Rides, live bands, food and, oh yeah, they sell furniture.
January 1, 2000
URL: http://www.entrepreneur.com/article/18864

When you walk into a furniture store, you probably don't expect to see a Louis Armstrong look-alike playing in a room resembling Bourbon Street. However, customers of Jordan's Furniture know a visit to any one of the retailer's four New England stores provides just such an adventure.

"Since everybody likes fun, it makes good business sense to incorporate entertainment into shopping," says founder and former co-owner Barry Tatelman. "We market our stores as a fun place to visit, no matter what your age is."

Toward that end, Jordan's has spared no expense. For example, Jordan's design team has recreated French Quarter facades of New Orleans, complete with a replica of a riverboat that features live music every weekend.

If reconstructing your store into a theme park is a little unrealistic budget-wise, try some other techniques Jordan's uses:


Gwen Moran is president of Moran Marketing Associates, a public relations and marketing communications agency in Ocean, New Jersey. She is currently completing a marketing workbook titled Promote Your Business. E-mail her at moranmarketing@erols.com

Contact Source

Jordan's Furniture, (508) 580-4600