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99 Tips for Direct-Mail Marketing

Kick your marketing into high gear with these 99 ways to get customers to open your mail.
January 23, 2006
URL: http://www.entrepreneur.com/article/193436

Direct mail is one of the most important pieces of your marketing plan. Developing and executing the campaign can many times be a thankless job. Today's mailing regulations can get complicated--postage rates are changing and the flood of mail makes it harder to stand out. The right message is very important and must get to the target prospect in the right way on a frequent basis. Capturing your reader has to happen fast and your reader must be motivated to take action.

Here are 99 direct mail marketing tips to ensure that you get the right message to the right target--in the right way.

Hopefully you've found one or two--or even dozens--of tips for your next mailing. They're easy tips for any business to use, and are guaranteed to increase your customer response rate.