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Make Your Website Famous

Marketing your site on and offline can be just as important as marketing your actual product or service.
August 17, 2007
URL: http://www.entrepreneur.com/article/193476

The question used to be, Do you have a website? Now, the more relevant question is, How do you market your website? It truly isn't a "Build it and they will come" scenario.

If people don't know about your website, they can't visit--and learn about what you have to offer. That's why marketing your website online and offline is just as important as marketing your product or service.

Promoting your site can be simpler than you think. Here are some suggestions:

Offline Marketing
Many website owners forget about the offline options for marketing. But you need to make yourself visible in the places your target market lives and that means the offline world as well.


Online Marketing
Online marketing should be done in conjunction with the offline marketing mentioned above. Here are some ideas to get you started:

Be creative with both your offline and online marketing. Sometimes the best marketing comes from the wild, crazy, extreme or unique ideas that your competition hasn't thought of. Remember the guy who auctioned off his forehead as advertising space for a URL, or the pregnant lady who offered her pronounced stomach for URL placement for a Super Bowl ad website? Now that's guerrilla marketing.