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Mass Appeal

Does your product have what it takes to attract an international audience?
October 15, 2008
URL: http://www.entrepreneur.com/article/198116

One year ago, Provo, Utah-based toy company Zoobies launched with a dozen prototypes at Toy Fair 2007. Now Zoobie Pets (the company's line of toys) are sold in more than 1,000 stores in some 30 countries. Within its first year, the company exceeded $1 million in sales and, with a staff of 10, expects significant growth in its second year.

Brothers Reid, 29, and JC Smoot, 26, invented Zoobie Pets after seeing their younger siblings pack into a car with animals, pillows and blankets. Seeing an opportunity to combine the items, they launched the company with a third co-founder, Ryan Treft, 26.

Here's how Zoobies went global so quickly--and successfully.

 

Gail Dutton is a freelance writer in Montesano, Washington, specializing in business and technology.