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Here's Looking at You

Make your site a better search engine target by optimizing your company's images.
May 13, 2010
URL: http://www.entrepreneur.com/article/206640

Search for just about any topic using any search engine and you are likely to see a hodgepodge of links for information, news, video, images and even blog posts.
 

Make the Pictures Worth It

For even greater success in appealing to search engines, optimize images so that they are more accessible to your site visitors by:

• Using unique, relevant images that users cannot find elsewhere.

• Resenting high-quality images large enough for the intended use.

• Positioning images above the fold as much as possible.

• Including related images and content to enrich the user's experience.

• Linking to a larger, higher-quality version in situations where you must use a smaller image.
 

That's because search engines strive to provide blended search results. To ensure that images are included in the results, search engines give them preferential treatment.

Because SEO optimized images are more likely to appear in search engine results, optimizing your images in coordination with your pages boosts search engine rankings for both. Many businesses overlook or disregard image SEO, or do it all wrong. Properly implementing an SEO strategy can give you a competitive edge, especially when your competitors are clueless.

"It's time to rethink SEO," says Jose Nu?ez, an internationally recognized search engine consultant who splits his time between Moldova and Salt Lake City. "Traditional SEO relies heavily on search engine optimized text to raise a page's profile and facilitate indexing. Unfortunately, images contain no text describing what they are. Search engines must rely on tags, metadata, captions, file names and other contextual clues to identify and properly index images."

Fortunately, optimizing your use of these contextual clues can make your images clearer targets for search engines. Whenever you insert an image in a page or post, focus not only on the appearance and placement of the image, but also on SEO. Here's how: