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Three Steps to Start a Mobile Coupon Strategy

A solid promotion plan can attract buyers and help create lasting customer relationships.
February 25, 2011
URL: http://www.entrepreneur.com/article/218200

Bargain hunters may be savvy with scissors or an online coupon code, but consumers are just getting used to the idea of redeeming coupons through their mobile devices. This means the people and the technology behind your point-of-sale need to be equipped to troubleshoot issues with new paperless price reductions.

As a small-business owner, one advantage is that you don’t need to invest in pricey technology to make your coupons easy to use. Building an effective mobile coupon strategy is as simple as following these three steps.

Step One: Create your coupon in a mobile-friendly format.
The mobile coupons that are easiest for consumers to use generally come in three basic formats, each with its own pros and cons as follows:

1. Text-only coupons. You can create text-only coupons using a Short Message Service (SMS) provider or your email marketing service provider.

2. Image coupons. You can create an image of your coupon with a scanner or graphic design software. Use .jpg or .gif file types for mobile devices. 

3. Web-based and app-based coupons. You can create a coupon in HTML and put it on your website or, better yet, on a mobile web page. You can also create mobile-friendly web and app-based coupons using Google Places, Yelp and Foursquare

Step Two: Give your coupon redeeming qualities.
To give your prospects and customers the ability to redeem your mobile coupons, make sure they contain one or more of the following redemption options:

Step Three: Distribute to mobile devices.
Now, make sure your mobile-friendly formats make their way to your customers’ devices. These methods will aid your distribution plan.

Remember, the goal is to give your discount-deserving customers good customer service to go along with their bargains. Your coupon strategy will go a long way toward creating lasting customer relationships.