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How to 'Mobilize' Your Social Media Marketing

October 3, 2011
URL: http://www.entrepreneur.com/article/220456

Mobilize Your Social Media MarketingMore than 200 million Facebook users access Facebook from mobile devices every month, according to Facebook. If your business wants its share of those mobile eyeballs, it’s time to combine your social media marketing with mobile marketing.

Some consumers have embraced mobile-social interactions without much interference from marketers, mostly because the major social networks seem to have been relatively slow in developing opportunities to market to mobile-social users. That doesn’t mean you have to be as slow moving.

Here are three ways you can drive more social-mobile interactions with your business while you wait for more abundant social-mobile marketing opportunities to emerge.

1. Offer check-in deals.
When people "check in" to a physical location using a mobile device via Foursquare or another app, they do it to share their location and activities with friends. Marketers call this "proof of presence." If your customers frequent your physical location and tell lots of people about you through a social network, that behavior should be rewarded.

Related: An All-in-One Marketing Tool

You can reward these customers by offering discounts and special privileges on social networks that provide check-in rewards features. Foursquare for Business and Facebook Check-in Deals both provide ways to reward people for checking in.

I did a quick check for local deals available near my hotel room while writing this article and found that I could check-in to a nearby Chili’s restaurant for free chips and salsa and get some free color printing done by checking in to a local printer's shop. I also found that I could enter to win a year of free haircuts from a Great Clips hair salon. I decided to skip the hotel spa’s free laser hair-removal check-in offer.

Foursquare allows you to create deals for multiple check-ins based on frequency, and Facebook has a variety of deal option s including individual deals, group deals for up to eight people and even charity deals in which check-ins result in donations. As of this writing, both Foursquare and Facebook allow businesses to create check-in rewards for free. That may change, so take advantage while you can.

2. Update your followers via mobile.
Your customers aren’t the only ones connecting through mobile devices. Your business should be able to share photos, videos, deals and other information from anywhere so your social updates are timely and efficient.

Related: How to Use Social Media to Build a Following -- And a Business

There are two basic ways to update fans from your mobile device. You can use an app or website such as ping.fm or Seesmic to update fans on multiple networks including your Facebook business pages. And, you can update fans on a single network using a variety of methods. For example, Facebook allows fan page updates via text message, mobile email, mobile website and mobile app (currently for iPhone only).

3. 'Mobilize' familiar social interactions.
Mobile devices have installed capabilities such as cameras, GPS, speakers and even gyroscopes that you use to interact with customers. Try these ideas for fun and engaging mobile-social marketing.

Related: How Can I Get People to My Facebook Page? (Video)