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How to Start Video Blogging for Your Business

October 19, 2011

How to Get Started in Video Blogging for Your BusinessGetting videos into the mix can add extra oomph to a business owner's blog.

In helping entrepreneurs make the most of their websites, I've generally found that visitors to a blog with videos spend twice if not triple the time on it than they would with a site that's only text and pictures.

The videos make the site more personal for prospective customers because seeing you in a video is more like meeting you in person.

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You also don't need to produce video daily like a written blog. It can be something you do once a week or even once a month. The whole idea is to create excitement and expectation around the video because it's going beyond the usual 300- or 400-word written blog post. It's not just a yada, yada post for the day. You'll also likely be more excited about what you're talking about.

It doesn't take a lot to start using video in blogs. A good high-definition video camera can be found at an electronics store for about $200. Record a video and then upload the video file to YouTube. You can then insert the YouTube link into your blog post. Embedding the URL instantly turns it into a video box you can work with.

Here's a video I recently recorded and uploaded onto YouTube. 

I'm explaining some things you need to keep in mind to ensure your video looks professional:

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Ensuring the video looks acceptable is just the first step in making sure your video blogging is meeting the needs of your business. Here are some other important things to consider:

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Photo: Shyshak Roman/Shutterstock