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A Look at Google's 200 Search Ranking Factors (Infographic)

June 3, 2013
URL: http://www.entrepreneur.com/article/226884

Maintaining and improving your website's search engine optimization (SEO) can be exhausting. Every time search giant Google changes its algorithm, business owners and their webmasters are left with their heads spinning, trying to make adjustments so their sites don't fall in Google's search rankings.

Most recently, Google rolled out Penguin 2.0, a newer version of its previous Penguin algorithm update, which aims to cut down on web spam.

While trying to keep on all of Google's changes can be a hassle, there are a large number of SEO factors that are unlikely to change any time soon. To help make SEO just a little easier, digital marketing firms Backlinko and Single Grain have created the infographic below, collecting some 200 factors that Google considers when ranking sites in its search results. The information was compiled from hundreds of sources, including SEO blogs and from statements made by Google's head of web spam, Matt Cutts.

Related: Penguin 2.0: What to Expect From Google's Next Search Update

At first glance, the information here might seem a bit overwhelming for some business owners. But there are three factors that probably have the most effect on your site's SEO:

While it can be worthwhile for business owners to be at least familiar with some of the topics here, this infographic can be a valuable resource to share with those on your team who are managing your site's day-to-day SEO operation.

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