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How Google, Apple, Facebook and Others Use Your Personal Data (Infographic)

June 28, 2013
URL: http://www.entrepreneur.com/article/227248

"Every breath you take, every move you make, I'll be watching you." The famous 1980's song by The Police might as well be the mantra for major tech companies today.

When you log onto the internet, click on a website or search a word, tech behemoths including Google, Apple, Amazon, Facebook and Yahoo are watching. They track your preferences, collect information about your online habits and develop a profile of you.

Related: Microsoft Launches New Effort to Bolster Its Startup Support

The infographic below, created by San Jose, Calif.-based retail-strategy firm Baynote, shows the type of data gathered by each of these five tech giants, the methods they use to collect your personal data and how that data is used. It also reveals the number of words in each company's privacy policy, suggesting the complexity of each agreement.

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How Google, Apple, Facebook and Others Use Your Personal Data (Infographic)
Image credit: Baynote