Click to Print

When Marketing Over Social Media, Test, Experiment and Test Some More

July 10, 2013
URL: http://www.entrepreneur.com/article/227334

One of the most effective and cost-efficient ways to spread the word about your brand and find new customers can be over social media. But from Facebook to Twitter to Google+ to Pinterest and beyond, how can an entrepreneur know which social networks to be on and spend the most time using? And how can one juggle all that it takes to engage with fans and followers while also trying to grow a startup? The short answer: Experiment with content and posting times until you get the level of engagement you're looking for.

These are just some questions we answered today in the third installment of our Google Hangout Series, "The Best Marketing Advice You're Not Following." We chatted with a trio of digital marketing experts from our Team Digital:

While marketing over social media requires an investment in time and a commitment to experimentation, always be sure to add value to the conversation. "Whatever medium you're on, you should be delivering actual value," Honigman said.

Also, be as transparent as possibly with tough issues about your business. "As a marketer, I love transparency," Lord said. "It has now also become the norm in communication on social channels."