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How Your Online Reputation Affects Your Startup's Bottom Line (Infographic)

September 26, 2013
URL: http://www.entrepreneur.com/article/228552

Your reputation is just as important today as it was in high school.

Except a hit to your brand's reputation today will do more than hurt your social standing--it will hurt your bottom line.

During the next five years, 83 percent of companies will face a crisis that will negatively affect their share price, an infographic from Digital Firefly says.

You don't want to be part of the 83 percent.

But a crisis isn't the only time you should monitor your brand's online reputation. Potential customers may sidestep your products based on other things they see online, like product reviews or ads.

Take a look:

If you don't monitor your brand's digital reputation, you should. Check out the graphic for more:

Click to Enlarge+

How Your Online Reputation Affects Your Startup's Bottom Line (Infographic)