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5 Ways to Become a Social Media Rock Star

October 9, 2013

Q: Please name the top five things that make your social media advertising strategy successful.
-Sundas Liagat

A: Social-media success is often a long list of little things done right. While there is no shortcut to success, the below tips will help get your social-media campaign on the right track.

1. Be a good communicator.
Social media is really a crowd of people talking -- usually to each other. So, you'll need to figure out how to cut through the noise and really engage with people. Here are a few pointers:

Related: How to Find Influencers Who Want to Share and Link to Your Content 

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2. Buy advertising.
Don't be shy about paying to promote posts on networks like LinkedIn and Facebook. On Facebook, your posts won't even appear in all of your followers' newsfeeds without paid promotion, so promote if you can afford it.

Always use the targeting tools these platforms provide to avoid aimlessly issuing a single ad at the maximum audience size. After all, the practice won't hit the right audience and it could end up costing you. Instead, create multiple ads targeted toward specific demographics that are a great fit for your product or service. Test and see who provides the highest-quality followers.

3. Avoid me, me, me.
Don't have every post be about yourself or your company. Instead, I recommend posting 80 percent non-promotional, 20 percent promotional. So what else can you share? Here are some ideas:

Related: 4 Ways to Turn Social-Media Fans Into Raving, Loyal Customers 

4. Expand beyond your customers.
In social media, you want to attract an audience beyond potential customers. Focus on people who are compelled to respond -- the "weird," as Seth Godin calls them. Even if they never buy from you, they'll tell others about you.

5. Flattery will get you everywhere.
Using tools like Followerwonk or Topsy will help you find the top people in your industry and major influencers. Then find the people who follow them and follow those folks, rather than the industry celebrities. They're far more likely to respond.

Related: Social Search: What It Is and How to Add It to Your Marketing Strategy 

If people post something you enjoy, make sure they know it with a retweet, like, favorite or share. If it's really fantastic, consider posting a response on your own blog and link back to it. Over time, they'll get to know you and will be more likely to spread your content.

Even with the above suggestions, there is no magic solution. For every story of a meteoric rise to the top, you'll find 1,000 stories of slow, steady growth. Plan for that, manage expectations and capitalize.

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