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Forget '.com': GoDaddy Offers 14 New Website Domain Extensions

December 11, 2013
URL: http://www.entrepreneur.com/article/230331

Like the sound of Weddings.Photography for your business website? Or KeyLimePie.Guru, perhaps?

Website-domain registrar GoDaddy is allowing people to pre-register for 14 new domain extensions starting today, including both “.photography” and “.guru.”

While websites currently end with familiar domain extensions such as “.com,” “.org,” “.net,” and “.org,” that is all changing. That’s critical for entrepreneurs, because in the evermore online world, the clarity and searchability of a business’s website domain can make or break its success.

Consider the hypothetical entrepreneur, Joe, who owns a plumbing business called Pipe Master Joe. If his website were PipeMasterJoe.com, that would leave more room for misinterpretation than, say, the website PipeMasterJoe.Plumbing. Or, what if PipeMasterJoe.com were already taken? With the addition of more domain extensions, now Joe the plumber has more options.

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"In order for small businesses to be successful, a strong online identity is a must. The new name options can help provide quick and easy context for a business,” said Mike McLaughlin, the vice president of domains at GoDaddy, in a statement. “If you think about it, domain names are essentially 21st century real estate -- it is the online address given to customers, friends and family."

Scottsdale, Ariz.-based Go Daddy has access to the pre-registration for the following 14 domains:

1) .estate
2) .photography
3) .ventures
4) .guru
5) .bike
6) .clothing
7) .gallery
8) .singles
9) .camera
10) .lighting
11) .plumbing
12) .equipment
13) .graphics
14) .holdings

The 14 domain extensions will begin to become available early next year, and competition is likely to be fierce. That’s why GoDaddy is able to sell early access: It’s offering to do the hustle for you.

This website inventory expansion is a long time coming. Back in 2005, the non-profit organization that oversees the name of Internet sites, the Internet Corporation of Assigned Names and Numbers, started the process of making more generic top level domains (commonly referred to as gTLDs) available.

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As soon as a domain name opens, GoDaddy’s technology will instantly attempt to register you for the domain name for which you have pre-registered. The cost of pre-registering for a domain name is contingent upon how close you want to be to the front of the line and what domain name you are going after. Fees can go as high as $12,000.

To pre-register for any of the above domains, visit www.GoDaddy.com/NewDomains. If multiple customers pre-register for the same domain, they will be invited into an auction for the specific address. There are no guarantees. If GoDaddy can’t get your domain name, then you get your money back, save any application costs.  

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