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Get Started Building Your Brand on Twitter

December 30, 2013
URL: http://www.entrepreneur.com/article/230412

In his book Tweet Naked, online marketing expert and Social Media Firm CEO Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business. In this edited excerpt, the author offers tips that can help you figure out how you want the world to view your brand.

Word-of-mouth is the biggest marketing tool you could possibly ask for (and one of the cheapest). Tweets, posts, emails, texts and other means of sharing are the primary way numerous brands evolve today and remain leaders in their industries. And people get excited about your brand if you're excited about your brand. At its core, brand building comes down to two key factors: enthusiasm and likability.

Unlike the fast-talking, late-night TV salespeople of years ago who could sell anything they were handed, today, if you don't show genuine enthusiasm and passion, and truly believe that what you're selling is the best product or best service available, nobody else will either. You can't just think it's okay; you can't think it's just better than others. You need to believe that what you have to offer is the best thing since sliced bread!

Steve Jobs once said of Apple's core values, "We believe people with passion can change the world for the better ... and that those people who are crazy enough to think they can change the world are the ones who actually do."

Along with that innate confidence in your product or service comes the likability factor. Whether they realize it or not, people talk about and promote brands that they like every day. Whether it's Heineken or Budweiser, Ford cars or Chevy trucks, people talk about, recommend, share or suggest a brand because they like the company, what they stand for, how they treat their customers, and the products and services they offer. If people don't like you, trust you as a brand or can't connect with you, they won't be spreading the word about your brand.

Before you can build a brand today, particularly in social media, you need to understand that you're not there to sell or promote. The people you're reaching out to aren't just people with money or those you want to sucker into buying your products or using your services. They're people whom you want to identify with your brand and like what you do and what you stand for. So if you've been indoctrinated to simply sell, sell, sell anything to anyone at any cost, you need to change your mind-set before trying to build a brand via social media.

At the core of brand building is having an understanding of who you are. This will be your identity in the world. If done correctly, your identity will positively influence people.

To figure out who you are, start by asking yourself the following questions:

These are all-important questions to answer when you try to brand yourself and your business, especially online and in social media where everything is completely transparent, or should be.