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Smart Twitter Guidelines to Follow

January 21, 2014

In his book Tweet Naked, online marketing expert and Social Media Firm CEO Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business. In this edited excerpt, the author offers tips that can help you figure out how you want the world to view your brand.

Participating in social media is similar to attending a party. You need to present yourself in the best manner if you want to be popular, make new friends or even find that "special" someone with whom to establish a relationship.

When you arrive at a party, you'll typically look around and then begin interacting with other people. You might see someone you'd like to meet or someone you already know. Do you walk up to these people and start selling them a product? Do you tell them you have the latest in state-of-the-art vacuum cleaners at the lowest prices and can get them a great deal? Do you ask them to invest in REITS? Do you ask them again and again to pay attention to you? People would likely roll their eyes and walk away, thinking that you're totally obnoxious.

You don't want to be one of these people. In a social setting, you want to be polite and respectful, meet people, share interests, be entertaining, alluring, funny, and perhaps even inform them of something they may find fascinating. You want to engage in conversations that aren't only about yourself. You also want to listen, because conversations are interactive and not monologues. While there are few, if any, rules posted on the door that dictate the specific ways a person must act while they are in the café or at the party, common sense should prevail.

Twitter is a giant digital cafe. It's the same landscape as a party with loose rules and no specific criteria. Some of us are smart, courteous, and know how to interact appropriately, hoping people think well of us and want to communicate more often. Others abuse the situation and don't generate positive attention.

It's up to you to act accordingly and appropriately. The tweets you compose; the photos you take, filter and share; and the videos you upload all manifest themselves as part of your own media. The longer you spend online, the bigger media presence you'll have. So it's important to remember to "think before you speak," or, in this case, tweet. The following guidelines will help:

Before you post, always ask yourself:

Social Media Dos and Don'ts