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Toys 'R' Us Will Stay Open 87 Straight Hours Before Christmas

December 17, 2013
URL: http://www.entrepreneur.com/article/230433

Haven't started shopping yet? Don't worry—Toys 'R' Us will be open for almost four consecutive days ahead of Christmas.

Toys 'R' Us stores across the country will open at 6 a.m. on Saturday, Dec. 21 and remain open through 9 p.m. Christmas Eve. For those counting, that's 87 straight hours.

"With only eight shopping days remaining until Christmas, we are offering customers extended, uninterrupted time in stores, providing them the opportunity to shop whenever is most convenient for them – whether early in the morning or late at night," Troy Rice, the company's executive vice president, said in a statement

This isn't the first time Toys 'R' Us has given last-minute shoppers extensive opportunities to buy presents. Last year, Toys 'R' Us was open for 88 continuous hours, keeping the doors open until 10 p.m. on Christmas Eve. 

Related: 15 Psychological Triggers to Convert Leads Into Customers

Other stores have similar stunts. Kohl's is open for all of the 100 hours before Christmas, beginning 6 a.m. on Dec. 20 and continuing until 6 p.m. Christmas Eve. Last year, Macy's stayed open continuously for 48 hours

However, no stores are as dedicated to serving procrastinators as the Toys 'R' Us in Times Square. The New York City store opened its doors at 8 a.m. on Dec. 1, and will not be closing them until 10 p.m. on Christmas Eve. That means 566 straight hours of shopping—the store's most-ever uninterrupted hours open.

With a shortened Christmas season due to late Thanksgiving, retailers are fighting to draw in customers. In addition to around the clock hours, Toys 'R' Us is offering deals, in-store pick up for items purchased online and price-matching programs.

Related: 5 Stores That Have Already Started the Holiday Season