Click to Print

Our Digital Experts Share Their New Year's Resolutions

December 25, 2013
URL: http://www.entrepreneur.com/article/230452
Throughout 2013, the marketing experts on Entrepreneur's Team Digital provided answers to your burning questions about everything from 12 Social-Media Mistakes That Entrepreneurs Make to How to Get Your Marketing Mojo Back. We're tapping their expertise as the year draws to a close to get their advice for 2014. Today we ask: what are your new year's resolutions?
Brian Honigman
To take bigger risks. Learning from successes and failures goes a long way toward understanding how to position yourself in our ever-changing industry. Sending more tweets, experimenting with Pheed or Quora, starting a new Medium blog and other digital activities that you aren't currently doing are all ways you can try to extend your reach, take risks and build connections with others around you for the new year.

Brian Honigman, BrianHonigman.com
Jayson DeMers
To post to my company blog at least once a day. In test after test, I'm consistently finding that frequently posting awesome blog content appears to be more important for organic search rankings and traffic than ever before.

Jayson DeMers, AudienceBloom
Jason Falls
To hit the relevancy bull's eye. Certainly, this has big implications for online retailers like CafePress, but it drives at a theme I've been pushing for years: relevancy. If you deliver a relevant message (or product) to a relevant audience (or prospect) at a relevant time and in a relevant location, you hit the bull's eye and have a far greater chance of making a sale or conversion. The technology is here with social graph data, semantic analysis of social posts, browsing and buying data. Websites everywhere need to figure out how to serve up unique experiences for each individual visitor.

Jason Falls, CafePress
Eric Siu
More webinars and offline events. Believe it or not, offline actually translates to fantastic online results. I think it's very important to diversify!

Eric Siu, EricOSiu.com
Peter Shankman
To better know my audience. This means asking more questions. What do they want to learn? What are they interested in? Where do they prefer to get their information? How can I help them?

Peter Shankman, Shankman|Honig
Ilise Benun
More podcasting! The Marketing Mentor podcast is a bi-weekly interview with a client or expert on business for creative entrepreneurs. But sometimes I get too busy and it gets put on the back burner. I always hear from listeners that they miss the podcasts so I must commit to being more committed about them for 2014.

Ilise Benun, Marketing-Mentor.com
John Jantsch
To do more with less. My digital new year's resolution is to focus on building and deepening the relationships that matter most.

John Jantsch, Duct Tape Marketing
Adam Kleinberg
To know where I add value for clients. If there are things we are doing that are generating revenue without value, I'm going to stop doing them. Any business that makes money without delivering value is doomed to fail. The digital landscape is changing so fast and there are so many things you could be doing. You can't do them all, so you need to do the right ones and do them well.

Adam Kleinberg, Traction