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Attention Getters

Fresh ways to get a rise out of your marketing efforts.
March 1, 1998

Out of ideas? Looking for some inspiration? This month, we look at some tactics guerrilla marketers have used to rejuvenate their marketing.

Jay Conrad Levinson is author of the internationally acclaimed Guerrilla Marketing series of books and co-founder of Guerrilla Marketing International. For information on the Guerrilla Marketing Newsletter and other products and services, write to P.O. Box 1336, Mill Valley, CA 94942; call (800) 748-6444; or visit the Web site at