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How to Keep Customers Focused on Your Website

February 9, 2014
URL: http://www.entrepreneur.com/article/231281

“Try reading a book while doing a crossword puzzle. That’s the intellectual environment of the Internet.”

In his book, “The Shallows: What The Internet Is Doing to Our Brains,” Nicholas Carr describes what we have long suspected--that our use of the Internet is creating neurological changes in the brain, affecting our ability to remember facts, or pay attention long enough to fully understand what we read.

Now, what was that again?

Though many disagree with Carr, the research he cites in his book has important implications for content creation. Among the findings:

Does your content distract and overtax your readers? Are your messages too long and complex? Can your visitors find the information they need quickly? How do you engage users who are “clicking instead of concentrating”?

PR Daily readers, do you have other tips for creating content in the age of distraction?

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