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Said the Spider

Learn sales from our eight-legged friend's greatest architectural accomplishment.
April 1, 2000

Do you ever find yourself overwhelmed by the way your business keeps you spinning from one sale to the next? Do you ever wish for a simple, visual method of keeping track of all those strands? Perhaps you should take a lesson from the spider.

Spiders are brilliant engineers. After they eat bugs that get caught in their webs, they return to the center of the web to survey the damage. If the web needs repairs, they quickly reconstruct.

Now consider this: Your business is like the spider's web, and you can use that image to keep yourself focused and organized. Draw a web on a white board. The center represents your core business, and each strand that emanates from that center represents a different client, project or area of your business. Each of those strands has other strands attached to it labeled with the names of people involved in a project, or with the steps that have to be taken to complete the project.

Benefits Of The Spider Web Concept

The spider web can help you:

You can keep yourself both focused and challenged every day if you start off each morning by concentrating on the center of the web, then surveying the strands to see where the web is standing strong and where it needs work. Check your to-do list against the web and make sure all the strands are getting the attention they deserve and there are no gaping holes. Every so often, add new strands and erase the ones that no longer apply.

You'll find that the web concept is a valuable tool for keeping yourself focused on your current sales goals, keeping your eye on potential clients and customers, and keeping your business from spinning out of control.