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One-Man Show

Our Marketing Expert shows you how to set up your own marketing program.
April 14, 2000
URL: http://www.entrepreneur.com/article/26200

Q: I am the sole proprietor of a graphic design company. As a one-person operation, what would you say would be the best way to attract clients? I feel that with the proper exposure, I could be very successful. Please give me some advice on the best way to market my company.

A: The key is to set up an annual marketing program that you can manage along with the daily operations of your growing business. You should expect to spend about 40 percent of your time every week on marketing and sales-and more if you're just starting your graphic design business. All businesses have three kinds of prospects-cold, warm and hot-and it will take multiple contacts with most prospects to move them through your sales cycle from cold to hot. To create an effective annual program, plan activities that reach out to all three types of prospects on an ongoing basis. Here are some tips: