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Women entrepreneurs continue to chip away at the notion that
golfing is just for guys. According to the Executive Women's
Golf Association, more than 450,000 women between the ages of 18
and 49 took up golf in 1994.
"Women realize their male counterparts are doing much of
their business on the golf course, and to maintain an edge, they
need to be able to participate as well," says Nancy Oliver,
founder of the West Palm Beach, Florida-based association, which
boasts 15,000 members. "Now it's politically incorrect not
to invite a woman business owner to participate in a golf outing,
and if women haven't learned the game, they feel they have to
decline the invitation. It only takes a few of those declines
before women realize they should probably learn to play."
The association offers a clinic for beginners that covers
"not just how to swing the club but how to conduct yourself in
a golf environment so you don't embarrass yourself,"
Oliver says. "Women haven't come out to play sooner
because they've felt intimidated by the sport or the men or the
attitudes. We're trying to break down some of those
barriers."
At the group's monthly outings, which focus more on
camaraderie and networking than on competition, Oliver has noticed
women are definitely getting into the swing of things.
"They're out there for four or five hours, bonding in
beautiful weather, in a beautiful setting," she says.
"And they're realizing 'So this is what this old
boys' network is all about.' "
Women also seem to be learning to play the game in more ways
than one. Says Oliver, "All of a sudden, they're
developing a golf network of their own."
You say tomato, men say tomahto. A recent survey commissioned by
American Express reveals several notable work-related differences
between men and women, including:
Dining. Men considered lunch meetings more productive for
conducting business, while women preferred dinner meetings.
Travel. While most women said they prefer to network in
flight, men generally choose to relax.
Though women may make the most of flying the friendly skies,
they're not as likely to take off: Most men reported traveling
more than 50 days for business in 1995, while the majority of women
reported traveling for business 10 days or less.
Availability. More than 31 percent of women said they
were "always" available to their offices, compared with
22.4 percent of men. Considering these responses, women may want to
remember what they say about all work and no play.
While barbies are plastic and aloof, Little Souls dolls are
whimsical, lovable and, for many, even life-altering. They
certainly were for doll maker Gretchen Wilson, who started sewing
dolls for her three children because she was too poor to buy them.
The dolls caught the eye of a children's retailer, who ordered
some for her store.
Twenty-five years later, Wilson, 50, and partner Colleen
Charleston, 43, are selling some 25,000 Little Souls dolls each
year-and changing lives across the globe. Their collaborations with
women worldwide have not only resulted in the Bobita line of dolls
from Romania and Kumasi Kids from Ghana but have also taught women
in those countries income-earning skills and even provided funds
for needy children.
Wilson and Charleston also provide doll-making demonstrations at
schools and shelters in the United States, where they find their
dolls are often a window to the soul. At a workshop for
crack-addicted women, "the two women who were the most visibly
damaged made the most precious little dolls," says Wilson.
"I was so moved because I realized inside everyone there's
a sense of hope, an idea of beauty."
The Ardmore, Pennsylvania, entrepreneurs never expected their
dolls would have as profound an effect on those who make them as on
those who buy them. "We didn't plan the company this
way," says Wilson. "I guess it's just kind of who we
are."
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