Good Company
Are you next in line to own the family business? Don't go it alone--peer groups can help.
URL:
http://www.entrepreneur.com/magazine/entrepreneur/2000/may/26760.html
If you're about to take over a family business and worried
that those peer-to-peer meetings of the "next generation"
exist for airing complaints about the senior generation, relax.
"Dealing with family issues is the thread, but the meetings
don't focus on beating up on dad," says Stephen Henry, a
member of Goshen College's Next Generation Roundtable in
Goshen, Indiana, and president of Robert Henry
Corp., a general contracting firm in South Bend, Indiana.
So what do these meetings cover? "Family business issues
are part of the picture, but in our group, substantive issues take
center stage," says Stephen McClure, a family business advisor
in South Bend and facilitator of Goshen's Next Generation
Roundtable. Goshen's Next Generation peers have picked up ideas
from each other and outside experts on how to lower health-care
costs, recover from disasters and even establish effective boards
of outside advisors.
"When [our] next-generation affinity group first formed
about three years ago, the members were trying to get their arms
around what their role was in the family business and in the
family," says Nina
Paul, executive director at American University's Family
Business Forum in Washington, DC. "About a year later, it was
as if the group felt, 'We've had enough family talk,'
and they started to invite experts to share information on
substantive issues at their bimonthly meetings. Recent meetings
covered [such topics as] employee benefits, increasing motivation
among employees, writing business plans and Internet
marketing."
Each next-generation group operates differently, depending on
the wishes of its members. Two expectations important to every
group, however, are confidentiality and participation. If the
discussions aren't confidential, people won't feel
comfortable enough to share information about the issues they or
their businesses are facing. To be effective, group members are
expected to show up at meetings and participate. That doesn't
mean having all the answers; it means getting involved. "A
group works best when its members are effective contributors,"
says McClure.
"People think that by joining any group, they're
admitting to a certain amount of dysfunction," says Paul.
"So they're leery about the idea." But once there,
she says, they realize that the other participants are successful
people who want to learn more about themselves and family business
practices in a trusting environment.
Still not sure if it's right for you? Consider the
advantages of joining a next-generation peer group:
- Good ideas to implement now. When Henry and his three
brothers were young adults, they had no specific rules about how
and when they could join their father's business; but with 12
third-generation kids at their heels, "I realized how
important a family employment policy was," Henry explains. So
he recently established one at Robert Henry—based on
information garnered from discussions with next generation group
colleagues whose family businesses had instituted such a
policy.
- Good ideas for the future. "It's not that
I'm in a position [right now] to implement many of the ideas
I've gotten from these meetings," says Neal Kursban, the
heir apparent to his mother's Silver Springs, Maryland, home
health-care company, Family & Nursing Care. "The timing
isn't [always] right. But I take notes, and one day I'll
seriously consider making changes."
For John Yarger, next in line for ownership of North American
Signs, a third-generation South Bend, Indiana, sign-making
business run by his father and uncle, just hearing what other
people are doing in terms of negotiating with the senior generation
has been enlightening. "And I've gleaned a lot of insight
into issues we hadn't even thought about, like developing an
active board of advisors," he says.
- Sources of camaraderie. "It's enlightening and
comforting to know other people [who are] experiencing similar
concerns," says Claudine Hayman, a third-generation member of
Hayman Systems, a point-of-purchase specialist business in Laurel,
Maryland. "I've become especially friendly with two other
women in the group, and we meet separately as well." Hayman
says that until now, she hadn't met many other daughters of
bosses.
- A well of resources. For Yarger, the group has provided
him with people "to bounce business ideas off of." Yet
meetings aren't the only place and time he can get help.
"I can pick up the phone and call any member of the group
about any issue," says Kursban. "And these are sharp
people who can identify with you."
- A force for clarity when dealing with the future. Yarger
says his group membership has helped him become more patient with
his slow ascension in the family business. "I see people
who've been working in the same position in their family's
business 10 years longer than I have," Yarger says. "That
knowledge has given me a new perspective. This isn't a fast
process. Without diminishing the goals I have for myself or for the
company, I realize I don't have to be at a specific place at a
specific time."
The time to join a next-generation round table is when things
are going well, says Paul. "Future family business leaders can
learn more about the governance process of family businesses when
they're not in crisis," she says. But you must be willing
to commit time to the group—that's the only way to build
trust and confidence among participants and become a contributing
member.
Next-generation round tables are frequently sponsored by family
business programs affiliated with universities—which means
the family might have to be members of the program for its junior
members to participate in them. But that's not always the case,
so check out the family business program near you. If there's
no such group around, consider asking a family business advisor
whether he or she would like to facilitate a next-generation group,
or form your own. The process of clarifying one's own future
and learning about other family businesses outside of earshot of
your own could prove invaluable.
Patricia Schiff Estess writes family business histories and
is the author of two books: Managing Alternative Work
Arrangements (Crisp Publishing) and Money Advice for Your
Successful Remarriage (Betterway Press).
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