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30 Seconds of Fame

Thinking about breaking into television? Here are the steps of producing a TV commercial on a budget.
May 15, 2000

Q:I'm considering advertising on cable television for the first time. Is there a way to have my commercial produced without it costing an arm and a leg?

A: Television production can be costly whether you're using cable or network television. However, a cable station is more likely to throw in the cost of a basic production if your budget is at all appealing to them. You won't, however, actually own this "complimentary" commercial, and you won't be able to use it anywhere else without paying for it first.

There are a couple of ways to keep the budget for your commercials as reasonable as possible:

Now back your new commercial with a suitable budget so people can actually see it!

Kathy Kobliski is the founder and president of Silent Partner Advertising, where she oversees multimedia advertising budgets for retail and service clients. Her book, Advertising Without an Agency, was written for business owners who are working with small advertising budgets and can't afford professional help. You can reach Kathy via her website at

The opinions expressed in this column are those of the author, not of All answers are intended to be general in nature, without regard to specific geographical areas or circumstances, and should only be relied upon after consulting an appropriate expert, such as an attorney or accountant.