Just Cool It!
How to calm your spouse's fears when you start your own business.
URL:
http://www.entrepreneur.com/magazine/businessstartupsmagazine/2000/july/29180.html
Starting a homebased business is stressful enough without your
spouse or partner turning into a nervous Ned or Nettie. Gayle
Feinberg, 35, knows firsthand the difficulties of calming a
spouse's fears while launching a business. The beginnings of
her Honeoye Falls, New York, company, ASPIRE (After School Program
of Innovative Learning Reaching Every Child) Inc. were fraught with
marital tensions. "Working from home wasn't legitimate to
my husband," says Feinberg, whose company creates personal
development and enrichment classes for middle-school students.
"He downplayed the financial aspect of start-ups, saying
things like 'You'll never make enough to really make the
time you spend worth it. Why don't you get a real
job?' "
Fueling the fire, her husband was laid off. He decided to start
a homebased software-consulting business, and, suddenly, tension
skyrocketed as they competed for valuable resources. "We'd
fight for time on the computer and in the office," adds
Feinberg.
Ten days and many arguments later, they knew something had to
change. Realizing their current space-sharing situation
couldn't continue, Feinberg and her husband created separate
offices. "We used to have only one office at home; now we have
two-minus a dining room," jokes Feinberg. "We also set up
separate e-mail accounts and data lines, and we differentiated work
and family time."
According to Azriela Jaffe, a syndicated columnist and author of
Honey, I Want to Start My Own Business: A Planning
Guide for Couples, communication and planning are crucial.
"Most couples discuss issues when they hit their first crisis,
which is the worst time because tensions are high," advises
Jaffe. "The time to talk about these questions is when
you're optimistic, calm and loving toward each other."
Since she had owned a business before, Feinberg understood a
start-up's monetary and time pressures-but she never told her
husband what to expect. "If I had to do it over again, I
would've discussed family and business expectations," she
says. "Communicating is key when working from home."
And communication shouldn't stop when the business launches.
Couples should continue discussing expectations and ways to make
life and work easier. "Search for rules that take into
consideration each partner's needs and concerns so the rules
seem fair," says Jaffe.
Today, Feinberg and her family share a relatively peaceful
existence. Her husband is still consulting and plans to move his
work outside the home. "We're all in this together,"
concludes Feinberg. "My family revels in my success. I
wouldn't trade it for the world."
Survival of the Calmest
Want to start a homebased business? Azriela Jaffe recommends
exploring these questions with your sweetie before taking the
plunge:
- How much time every day and week is required to run the
business successfully?
- What will your working hours be?
- How supportive is your spouse or partner about your
business?
- How will this business improve, solidify or sustain your
relationship?
- How could this business jeopardize or deteriorate your
relationship?
-Excerpted from Honey, I Want to Start My Own
Business
Heather Martin is the owner of SuccessWorks, a copywriting
firm specializing in online writing. She has successfully survived
her own start-up freak-outs and lived to write about them.
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